Science is all about testing and observing to develop a deeper understanding of the world around us. The knowledge gained from this research is used to guide the creation of theories that can then be tested and validated. This method of research results in new innovations that improve the lives of individuals, such as new drug therapies and advances in healthcare. Business however is about identifying the needs of customers and developing innovative products to meet them while also considering growth opportunities as well as profit margins and the benefits to society. Together, science and the business world are an extremely effective mix.
Scientific breakthroughs rarely go anywhere without the support of business communities that understand the need and desires to bring the invention to the market. In many instances, this means that scientists must learn to manage businesses.
One approach is by embracing the growing practice of science to business (S2B) marketing which allows researchers to more efficiently market and sell their research, while protecting intellectual property. Some universities have even set centers devoted to S2B and a few journals have been created that focus on increasing the effectiveness of S2B marketing.
There’s also a place for the “softer” skills of business that help to build a solid foundation for success. This includes critical thinking communication, and management of projects. Leading universities like Woxsen offer undergraduate programs that give students the skills they need to succeed in business. The Bachelor’s of Science in Business is a 120-credit program with options for concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.